30 December 2011

An Industrial Revolution Waiting To Happen

Last summer, I read something that has been bothering me ever since. It was in New Scientist and the link is Here.

It's been bothering me, I think, because of the way that manufacturing was abandoned in the early '80s in favour of financial services. Borrowing from Peter to pay Paul is not an economy. Now that the causes of the global crash have come to light, that much is certain. What's also certain is that the people with the most liquid wealth (not lines of credit but money in the bank) are the ones who actualy make things and save the profit.

Monetarism, plus the stupidity to trade potentially bad debts in the hope that they'll only go bad after you've sold them on and screw whoever bought them, has brought us to this sorry state. It's been the dominant doctrine in the West for 30 years. It has led us to finance a lifestyle that gives us the illusion of being wealthy, when all we really are is in debt. I know someone who was made redundant a year ago, and despite having a potential pot of £20,000 sat on the drive in the shape of a 4x4, wouldn't part with it because of what the neighbours might think. It's a mark of how deeply we as a culture have come to believe our own illusion.

Meanwhile, the Chinese, for all their faults, now have the fiscal wherewithal to bail out (perhaps "buy out" would be a better word) whole countries. They, with their traditionally lax attitude to intellectual property and copyright, have made and sold us things, while we've borrowed from each other in the scramble to afford those things. We've been chumps chasing shiny things to extend the illusion.

The illusion isn't working. If what you're doing isn't working, the sensible to do something else, right? Isn't it time we started manufacturing again and generating wealth ourselves? I think it is. This brings me back to the the article I linked to above. We're about to begin the third decade of life online. Buy a domain name, customise a free web template, open a PayPal account and you're a business. But how do you manufacture things to sell? Can you write? There are places, like Lulu.com,  that will publish books on demand. You upload the manuscript, someone buys it, Lulu prints and sends the finished book. Can you design an object? Again, there are 3D printing shops that will print out and send your design to the customer. Got an idea for an app? Find a free programming course online and write it. Need to publicise your idea? What else are Facebook and Twitter all about? Exploit them.

OK, these are simple and obvious examples that sprung readily to mind, but the point is that there's a robust, mature, global infrastructure already in place with all the services and people you need to know to get an idea off the ground, and which you can use at minimal or zero cost to simply see what happens. If your idea doesn't work, fine, you've lost nothing but the time you would have spent servicing or increasing your debt. But if it takes off, wow! Be kind, socially aware and pay something back in thanks - along with your taxes.

Isn't this approach better than worrying about whether you can make the mortgage payment this month and keep the credit card companies off your back? Just add ideas and some belief in yourself.

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28 November 2011

SALE EXTENDED

Yes, that's right. You can pick up the full Naked Mentalism series for 50% off (75% off with a Lulu 25% coupon code). The sale MUST end at midnight on Wednesday.

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24 November 2011

50% OFF GLOBAL THANKSGIVING SALE!!!!

I think I must be going crazy. Over at Books By Tomo, I'm having a 50% off global Thanksgiving sale on all books and ebooks. Ends Sunday. This is your chance to pick up those missing volumes at rock bottom prices and to enter a new world of psychological mentalism. Click on each title to see the sale price.

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26 October 2011

Praise for Naked Mentalism

Permit me a bit of a brag here, because I feel rather good today after reading Bob Cassidy's good thoughts about Naked Mentalism on the Magic Cafe:

"Finally started reading Naked Mentalism 3 (and the first two as well), and I must say this is refreshingly good and amazing material. Well thought out routines with the kind of presentational subtleties that are the hallmark (or should be) of professional mentalism.

Highly recommended."

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21 October 2011

Documentation Is Part of the Project Too!

Over the years, I've used a lot of open source software, and during that time a common theme has emerged. Open source developers are great coders, but overall, the standard of the user documentation can leave much to be desired!

True story: I was once commissioned to write an article for a magazine showing how to install an open source personal automated IP telephony package. The software itself had lots of dependencies, which I dutifully downloaded, complied and installed. Then, at around 4am and about 75% of the way through, the documenter seemed to have become bored. He ended the documentation with a phrase like: "There are a bunch of other things you'll probably need to do to get this running..." What the f**k...? That's not documentation; it's a joke.

Much more common are user guides and other documentation that are simply out of date. When a new release means changes to the way you install or use the software, the instructions need updating. They are a VITAL part of that release. People do not have time to plough through your code trying to work out what the hell you mean. We are not mind readers. We are your users. Trying to get software to run is not the object of the exercise: using it to complete a task is.

I fully realise and applaud the fact that the open source business model involves allowing the software to get to whomever can benefit from it, and to charge for consultancy, customisation and books showing how to go deeper, but come on: basic documentation is the difference between an enthusiastic user buying your time or books and thinking your stuff is the worst piece of digital excrement ever to stink up a hard drive.
 Thank you.

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16 October 2011

Naked Mentalism 3 - RELEASED TOMORROW






At long last, Naked Mentalism 3 is finally released tomorrow. It'll be available from Books By Tomo and also from some rather lovely magic dealers. They're also carrying the other two books in the series. Here's what splendid things people say about these books:

"I have no problem standing behind this material 100%. I use it. I used it tonight at the Living Traditions Festival in SLC. It was a hit all night. I booked the gig by performing the Naked Book Test for an agent over the phone" - Jerome Finley

"I am now able to accurately describe people's thought processes. The impact of this cannot be overstated. It really feels like the 'real deal' because, essentially, it is." - Matthew 'Malchat' Schouten.

"This book is immensely powerful and potentially dangerous in the wrong hands" - Thomas Korelin (Naked Mentalism beta tester).

"Clearly you love our art, Jon, and that’s truly shown in your new book. Very valuable information and great approaches. My good energy and blessing for you and your future Naked projects!" - Pablo AmirĂ¡

“This book, I believe, takes Paul Brook's 'Alchemical Tools' and shafts it, which is a compliment! I absolutely adore the credit/debit card effect. Simple, yet brilliant. And the approach to readings in chapter 11? Fantastic!” – Chris Beard

“I can talk about this book for hours on end but suffice to say that whomever buys it will be launched from the realm of Mentalist to the realm of Psychic, and the beauty is that whatever Jon says can be checked and proved correct." - Roni Shachnaey, mentalism and bizarre magic guru

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11 October 2011

Seeding the Torrents

I've started to place corrupt versions of Naked Mentalism 1 & 2 on P2P networks. Such larks...

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